Our story

Indigo Cat's story begins in 2012.  The owner Pang was a trekking tour guide then she became pregnant and was not able to continue her job. 


The idea was simple. Why not open a shop and selling handicrafts? Her mom had already this occupation for many years by having a small selling place at the Sapa market. 


After a few months of researching a shop location, Indigo Cat opened in October 2012 and was the first 100% Hmong owned shop in Sapa.

What makes Indigo Cat unique?

Indigo Cat is authentic. All our products are genuinely manufactured by hand. From homegrown hemp to traditional batik or handmade embroidery. We carefully choose our fabrics directly by visiting local families from all over the northern part of Vietnam.


Those families and Indigo Cat agree on a fair price that covers the cost of labor and materials and enables artisans to earn a fair compensation for their work. All these artisans can plan for the future with constant orders from month to month. 


We are now working with more than 50 different families and we are employing 3 women in our workshop at the 2nd floor of our shop. By purchasing items from us, our customers are directly impacting the local minority communities to create a better life for them and their families.